“If a story is not about the hearer, he will not listen. And here I make a rule — A great and interesting story is about everyone or it will not last.” –John Steinbeck

During the Great Depression, the classic trifecta of tales by John Steinbeck set in Monterey, California “Tortilla Flat,” “Cannery Row,” and “Sweet Thursday” became popular as an escape from the daily grind of the prevailing circumstances. …

Mary Ellen Schrock

Mary Ellen Schrock is the CDO and Chief Disruptor of Floh Creative. As a bright, intuitive creative she loves building brands.

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